5 Tips and Strategies for Retaining Customers with Superior Customer Service

As entrepreneurs we struggle daily with providing superior customer service to our clients.  We can’t argue with the fact that we know what we expect and demand when we are on the other side of the equation paying for services.  So why are we not providing exactly what we expect to receive?  As entrepreneurs we must sit back and truly put ourselves in our clients place and provide what we would expect as the paying customer.  Below is  a list …

How Are You Marketing Your Book?

Authors, often go to the extreme when marketing their book or product launches. What they don’t realize is sometimes, the most successful and effective method is right in front of them the whole time. Take for example, book marketing. Marketing a book is one of the toughest things to do. Each year, at least 50,000 authors are published in the United States alone. The unfortunate statistic is most fail to get noticed and very few achieve their main goal as …

The ROI Myth Busted: SEO vs SEM

Search engine optimization (SEO) and search engine marketing (SEM) are both intrinsic components of Internet marketing efforts. But there is some confusion regarding which is a better strategy in return on investment (ROI) terms. THE ROI Myth Busted:  SEO vs SEM Return on investment (ROI) is one of the deciding factors for any strategy involving investment of resources. For quite sometime now, a debate has been raging on whether search engine optimization (SEO) has a better return on investment (ROI) …

Marketing and Pricing Your eBook

You have FINALLY done it!  You’ve written and compiled your first eBook and now you are ready to market it to your potential customers. But first, you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or if  they do buy your book, you will have to sell thousands of copies …

Why Publish an eZine?

Why should you publish an eZine? In the marketing industry it is said that consumers will purchase from sources they “know, like and trust.” If someone signs up for your eZine, they like your product or service. When you share resources with your target audience you are letting them get to know you. When your target audience relies on you as an expert, they trust you.”

Video Marketing Can be Your Company’s Best Friend

Video has begun to change the world in countless different ways, and web video has only made the revolution stronger. Sites like YouTube, Vimeo and Metacafe can transform an individual, or a company, from an unknown entity to the next sensation in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big star. The trouble with most strategies that are being used by most of the marketing professionals is that they are missing the bigger picture. Your videos do not need to become the newest overnight sensation in order to reap the important benefits they provide.