Why should you publish an eZine? In the marketing industry it is said that consumers will purchase from sources they “know, like and trust.” If someone signs up for your eZine, they like your product or service. When you share resources with your target audience you are letting them get to know you. When your target audience relies on you as an expert, they trust you.”

Video has begun to change the world in countless different ways, and web video has only made the revolution stronger. Sites like YouTube, Vimeo and Metacafe can transform an individual, or a company, from an unknown entity to the next sensation in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big star. The trouble with most strategies that are being used by most of the marketing professionals is that they are missing the bigger picture. Your videos do not need to become the newest overnight sensation in order to reap the important benefits they provide.