Have you ever wondered why so many business owners and entrepreneurs moonlight as speakers for teleseminars and webinars? That is because they know that both of these methods can be harnessed to their advantage. If you have never considered using teleseminars and webinars before, here are 6 reasons that just might have you asking yourself why? While these aren’t the only reasons they certainly top the list.
Introduce your business or brand
One of the most beneficial benefit of either producing or speaking at teleseminars and webinars is that they can be leveraged to introduce an unknown company or brand. Quite often, business owners who are new to the industry will find it difficult to build interest in their business simply because they don’t have history or sufficient background.
Teleseminars and webinars benefit a business by allowing the owner to represent the business and give it a face. This helps nail the fact that the business is a real entity. Additionally, lectures through phone and the Web also help a business build its brand.
Become a recognized authority
Another common business benefit of teleseminars and webinars is that they can be used to build your reputation. This is especially important if you’re still trying to break into a particular industry and have to create enough buzz for yourself.
If you are able to produce a successful teleseminar or webinar, you will be able to build a following among your target market. This will help you create a pipeline of prospective clients. Remember, depending on who you talk to it can take 7 to 13 touches to close a sale. Why not have your teleseminars and webinars be a few of those touches?
Teleseminars and webinars are not only a means unto themselves – they are also a very useful tool to promote a product. This is why you’ll find that speakers at teleseminars and webinars have books, e-books, audio, videos and other products that they market to their audience via their lectures.
Generally, a speaker will discuss a topic with their audience and then refer to a product that can be used as a reference, guide or some sort of instructional material. Much of the content found in those products cannot be accessed during the teleseminar or webinar so the audience is motivated to purchase.
These days, more traditional means of promoting and selling products very often do not suffice. This is especially true since many consumers prefer to browse and shop online.
With a well-crafted and delivered teleseminar or webinar, it’s quite easy to drum up sales for a product. Many experienced teleseminar and webinar speakers swear by these methods, even reporting sales of their products in the thousands of dollars.
Communicate with customers on a more personal level
Another great business benefit of teleseminars and webinars is that they allow business owners to keep in touch with their customers. Businesses can harness the technology used for both methods to personalize their services.
Whether a teleseminar or webinar is given for free or as paid lectures, they are always very effective as a means to interact with a business’ audience or market on a more personal level.
One of the main concerns of many businesses is expense. To build a brand, promote a product or launch a marketing campaign, a business owner simply has to spend and that cost can potentially run you into the thousands of dollars just to reach your prospect customers. Using either a teleseminar or a webinar, your business can benefit by taking advantage of the low cost associated with producing a lecture through phone or the Internet. Now imagine connecting with thousands of potential customers without leaving your desk!
Teleseminars and webinars are highly cost effective and easy to produce. But the most important factor is they work! That alone should be music to any business owner’s ears.