5 Tips and Strategies for Retaining Customers with Superior Customer Service

As entrepreneurs we struggle daily with providing superior customer service to our clients.  We can’t argue with the fact that we know what we expect and demand when we are on the other side of the equation paying for services.  So why are we not providing exactly what we expect to receive?  As entrepreneurs we must sit back and truly put ourselves in our clients place and provide what we would expect as the paying customer.  Below is  a list …

Do You Stimulate, Motivate and Educate Your Audience

These days, conferences, presentations and seminars are all too familiar in our professional and personal lives.   We attend these events for professional and personal development and expect to gain insight and aHa moments along the way.  However, we quickly lose interest in the material being presented if that speaker can not stimulate, motivate as well as educate us from the start. Just think about it.  Would you prefer “Sally Speaker” with her overhead projector and PowerPoint slides speaking in a …

How Are You Marketing Your Book?

Authors, often go to the extreme when marketing their book or product launches. What they don’t realize is sometimes, the most successful and effective method is right in front of them the whole time. Take for example, book marketing. Marketing a book is one of the toughest things to do. Each year, at least 50,000 authors are published in the United States alone. The unfortunate statistic is most fail to get noticed and very few achieve their main goal as …

Empowering Your Goals

Goals are an amazing tool for motivation.  But if you don’t set them up and execute them correctly, they can also be a source of frustration.  Goals can only be EMPOWERING if they are used properly.  So how do you empower your goals into reality so that they are a benefit to you? Goal setting  strategies can be very important, especially if you are looking to create the type of success you desire and deserve in both your personal and …

The ROI Myth Busted: SEO vs SEM

Search engine optimization (SEO) and search engine marketing (SEM) are both intrinsic components of Internet marketing efforts. But there is some confusion regarding which is a better strategy in return on investment (ROI) terms. THE ROI Myth Busted:  SEO vs SEM Return on investment (ROI) is one of the deciding factors for any strategy involving investment of resources. For quite sometime now, a debate has been raging on whether search engine optimization (SEO) has a better return on investment (ROI) …

Marketing and Pricing Your eBook

You have FINALLY done it!  You’ve written and compiled your first eBook and now you are ready to market it to your potential customers. But first, you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or if  they do buy your book, you will have to sell thousands of copies …